What is a full-service advertising agency?

By November 25, 2012 3 Comments

Full service advertising agencies, also called agencies of record, manage the complete advertising operations of a client. Our job can include everything from preliminary market research to selecting the right places to advertise and buying ad space from publishers.

Full service advertising agencies spearhead strategy and planning, developing a big idea and brand positioning to launch a new campaign. To execute on our strategy, we build websites, advertisements, PR campaigns, and do search engine optimization.

Full service agencies often bill a fixed price for a project by estimating a number of hours they they expect to spend on the project. Agencies also generate a 15% commission when purchasing media from publishers which provides additional profit.

Limitless Interactive is an interactive advertising agency. We do the work of a full-service agency with a focus on the results of digital campaigns. We’re online marketing experts that build campaigns out of brands and brands out of campaigns.