What are the rules of web design?

By November 25, 2012 One Comment

We follow five simple rules of web design to create beautiful, interactive platforms for brands. Here’s just one example of a website we created in-house.

1. Less is more.

Studies show that people use the Web differently than any other medium. People read books and skim magazines, but they scour the Web. What this means is that a user who is visiting your site has a specific intention in mind. If they can’t find what they’re looking for in seconds, they’re back to the Search Engine to try another site. This is called the “bounce rate” in your analytics platform, and it represents customers who could-have-been-but-weren’t. Our first rule is designed to keep that from happening. Whenever possible, we’ll design your site to show users exactly what they came to see.

2. Design matters.

People are perceptive, and the design of your site is the first impression that people get when they visit. Within a second, people make judgements about the quality of information on your site, how likely they are to make a purchase from you, how much they trust your brand, and what you stand for. Savvy internet users can even tell intuitively what technology your website is built in. At a glance, most users can tell if your site was built using an antiquated standard like HTML4, on a template, or by a brand that just doesn’t “get it.”

3. Navigation should be intuitive.

People have learned how to browse the Web, and it’s not our job to break people of those habits. As such, we believe the user interface is extremely important in getting visitors to stay on your site. We assess user interface design from the ground up and build a site so that it navigates equally well from someone entering on your home page or from Google to a specific page.

4. Don’t reinvent the wheel.

If it isn’t broke, don’t fix it. We use enterprise-quality backends like WordPress to ensure that your site is continually updated to ensure ongoing security and compliance with modern standards. We lay our own custom front-ends on top of WordPress so that our team has full control of your site’s final look and feel. All of the software choices we implement as part of our process have reached a maturity level that we can trust to work on a variety of devices, even those not yet invented, and to scale with a client’s business.

5. Don’t forget the content.

Having a clear message that conveys your brand’s style and positioning is key. Our team features amazing copywriters who craft the message on your site to match the consumer’s goal, whether that consumer is learning more, shopping around, or ready to buy.