During the second quarter, Sprint reported an operating loss of $192 million amid a lengthy network overhaul. Another 500,000 customers deserted the carrier during the three months, marking its eleventh straight quarter of losing customers.

Sprint CEO Says ‘Very Aggressive’ Advertising On Its Way

Can Sprint buy its way out of the hole it’s in? Only time will tell. Advertising will only help a bad product fail faster — so how committed is Sprint to ensuring they have a great product?