Content that helps your customers helps you.
Here’s some straight talk. Content marketing is dead, because Google says so.
These days, using a search engine optimization agency to bring qualified leads through organic search is a fool’s errand. If you want to rank on Google, you can’t use content to market your business. You have to use content to solve customer problems. (The best search engine optimization agencies know this — the rest? Ineffective.)
Google has been very clear about this. They don’t want you to do content marketing.
When we treat our content creation engine (blogs, videos, social media, and more) like a marketing vehicle for our own company, it misses the mark entirely. We stop thinking about the customer, and what the customer wants to read, and we start thinking about what we need to write to sell our products and services.
When we treat our content like a service that we offer out of goodwill to our potential customers, our employees, and our friends, we can begin to understand the true power of content marketing as a part of a holistic multi-touch sales funnel.