Media planning is changing, but the argument is the same: Bigger players have the expertise and relationships to remain relevant even as some brands try to take ad tech into their own hands.
The quote at the top is from Steve Katelman, EVP, global strategic partnerships, Omnicom Media Group. Haven’t heard much about Steve before, but I’ll certainly follow his work from here on out.
Happy to see Kirk McDonald, president of PubMatic, featured in this article. Kirk wisely said last year that companies should be hiring creatives that understand code — we wholeheartedly agree! Digital isn’t a department in the agency, digital is the agency.
Here’s the full article. It’s worth a read.